The Digital Intersection

The future of television - how will we be watching?

Apogee and Point-Topic have come together to build the definitive maps of the Digital Intersection.

The only complete GB dataset tracking the who, where and when of broadband, superband, next generation internet and digital TV delivery.
Know who can see what and where. Find your customers, your stakeholders and your audience overall.
How to cut your marketing costs - target your advertising, focus your campaigns, increase your clickthroughs, budget for your borough.
It will give you competitive advantage - at the edge of change is where the money is made... and lost. Without the proper information you could make a decision that sinks your budget.
Where are users watching Digital TV, where can they do it online, which combination of digital content can users receive.
Complete information in a manageable format
Will the digital switchover work in your region? What substitutions are available?

The maps below show some examples of how the data can be visualised on a national level:

DTT coverage of PSB1 & PSB2 - September 2010

Is HD Streaming possible over broadband?

Analysis of the intersection between the availability of DTT and high speed internet access, with data from Point Topic, reveals some national statistics.

At least 3.1 million households will rely solely on digital terrestrial or satellite delivery for their TV at the end of 2012.
7.6 million households will only be able to get high definition live or streamed programmes via digital terrestrial or satellite at the end of 2012
90,000 households will not have access to many digital terrestrial channels and won’t be able to get TV over the internet by the end of 2012. For a full service their only choice will be satellite.

For more information on the HDTV Options available across GB please click here.

The standard Digital Intersection dataset comes at postcode sector level and includes all sectors in Great Britain. (Northern Ireland data available on request, subject to further terms and conditions.) The data shows the broadband speeds as at June 2010 alongside the current DTT coverage, i.e. the DTT coverage that is predicted to be received once the current step of switchover is completed. This allows identification of where TV can be viewed digitally whether online or through a terrestrial aerial and also the availability of HD services. For more information about where the switchover process is currently please contact us.

The cost of the Digital Intersection dataset is £3,980 +VAT. Updates are also available at a reduced cost once initial data has been purchased.

For more information about the data the different options available please contact us.